Strategic placement and unique positioning of your home’s best features are critical in securing the right audience to not only preview your home online but to take the next step in their home search. It is not uncommon for the perfect buyers of a home to be in another country. It is uncommon for a real estate professional to have resources to find them. The Poduslo Group utilizes a global network of listings and highly qualified buyers, allowing them to more perfectly match extraordinary properties with people who cherish them.

Comparative Market Analysis

  • Comprehensive analysis on your resident, the current real estate market, and market trends
  • Determine the property value and best listing price
  • Discover the seller’s goals for selling

Property Review & Preparation

  • In-depth review of the sales process, outlining the necessary steps involved in a sales transaction
  • Property assessment and recommendations on how to best market your resident
  • Prepares property for resale by facilitating all services and managing projects with third-party vendors; ex: hires contractors, painters, landscapers, cleaners, etc.
  • Review the marketing calendar and approved timelines

Creating The Listing

  • Gather property data, both public and private records and disclosures
  • Develop a strategic marketing plan to promote new listing across multiple media channels, on and offline
  • Book necessary appointments to coincide with approved marketing calendar
  • Determine showing arrangements and date/s of open house

Marketing Campaign

  • Publish listing online to promote property across the Sotheby’s International Realty’s network of sites
  • Launch advertising campaigns
  • Host open houses
  • Provide weekly updates and reporting
  • Digital (online presence, e-newsletter promotion, video, mini-site, etc.), Social & Print distribution

Offers & Negotiations

  • Prepare and present offers
  • Manage negotiations between parties
  • Thoroughly review all legal documents related to sales transaction and secure signatures
  • Oversee contingency deadlines and coordinate home inspections, appraisals, etc.
  • Point person for all communication between parties

The Closing

  • Ensure all legal documents are signed by appropriate parties
  • Check all legal documents for accuracy
  • Help coordinate settlement date and delivery of closing documentation
  • Facilitate key exchange and monitor post-closing activities to ensure a smooth transition

Global Market

We belong to an impressive network of 23,000 sales associates in 1,000 offices worldwide, 70 countries and territories and over $114 billion in 2019 sales in all price points.

Market Performance

Ranked Top 1% nationally, REAL TRENDS/ America’s Real Estate Agents, Recognized by Washingtonian Magazine as best group in Washington, metropolitan area.

Cutting Edge Technology

Data analytics, traffic information, and marketing technology help us create a winning marke strategy so we can better position your home. We know what works.

Partnership with Amazon

Partnership with the leading real estate brokerages associated with Amazon corporate. Real-time collaboration with Amazon employees and relocation services connecting clients to your home.

Buyers Advantage

Connecting our buyer clients to properties on the secondary market, properties not listed in the MLS.

High-dynamic Range Photography

Best in class photography. A new technology designed to reproduce a greater dynamic range of luminosity that is not possible with standard digital imaging.

Internet Marketing

Merging digital media with analytic smart technology we capture the largest pool of prospective buyers and sellers in a global marketplace with over 13 exclusive and 25 online partners.

Video Production

Our dynamic videos are designed to elicit and broadcast the best of each listing and allow prospective buyers an unprecedented glimpse of each property.

Email

Whether announcing an open house or an exclusive preview to buyers, we will reach qualified buyers in the region and inform you with market data results you expect.

Social Media

Polished ready-to-post images and videos to influencer partnerships and paid sponsorships, your home will stand out in a crowded digital landscape.

Brochures

Our digital design studio features a library of sophisticated designs tailored to your property to make sure your property stands out in beautiful print media.

Dynamic Direct Mail

Using new data technology, a mailer tailored to your property will be sent to qualified targeted buyers and neighbors showcasing your home and increasing your home’s exposure. What they are saying.